How do you scale a boutique craft-based business without diluting its heritage? For Rumah Kim Choo, the answer lay in transforming how their people contribute to the business.
They embarked on a Learning Enterprise Alliance project with IAL to redesign their employees' roles from transactional sales staff into knowledgeable "Peranakan Heritage Ambassadors".
Through practical, shop-floor coaching structured around daily constraints, the team built critical storytelling and curation capabilities. This workforce transformation not only elevated employee morale, it unlocked entirely new revenue streams through public cultural workshops, turning workplace learning into a direct driver of sales.
Read the full story: https://tinyurl.com/IAL-Rumah-Kim-Choo
August 21, 2026 489 2
