Amazon has already integrated AI into the shopping experience, and it is working.
Product page views via Alexa for Shopping have increased roughly sevenfold over the past six months. In the Beauty & Cosmetics category, CeraVe, Revlon, e.l.f., and L'Oréal Paris generate the most traffic. This is no longer an experiment, but a viable sales channel.
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1August 18, 2026 471 1
