A four-minute explainer earns its runtime when the viewer can perform… — WNF: Web3 Marketing Notes — TG.ME

A four-minute explainer earns its runtime when the viewer can perform one new decision at the end.

Mars4 Capture the Flag supplies a clean test: choose a defender action, observe the balance change and name the next move and loadout.

Define viewer, first choice, visible consequence, comprehension test and boundary before the shot list.


What should the viewer be able to decide after four minutes?
October 13, 2026 5