a folder each asset is decided fresh. Every post is a small argument about colour, type and layout. Quality drifts with whoever made it.a system the decisions are already made. Producing an asset means filling a defined shape, so the argument happens once and the output stays consistent while volume grows.What a system actually contains: a fixed display face and a fixed mono face, a stated composition rule, a palette that survives dark mode, and an explicit list of what never appears in the final frame.
Ours excludes: post identifiers, category labels, dates and footers.
The cost of not having one is invisible per-post and enormous in aggregate: at 176 publications, every reopened decision is 176 small arguments.
The system is worth building at post twenty, when it feels premature. At post one hundred it is a migration.
