Telegram Ad Platform Explained
This document explores the Telegram Ad Platform in greater detail, for basic information about sponsored messages, please see this page.
Getting Started
The Telegram Ad Platform is a tool to create sponsored messages in public one-to-many channels with 1000+ subscribers. With this tool you can easily manage your ads and budgets, choose where your ads will be displayed and monitor their performance. For step-by-step instructions on how to create, publish and manage your ads, continue reading below.
Logging In
To start creating ads on the platform, you must first log in. This requires that you have an existing Telegram account – if you do not yet have an account, download one of our mobile apps for Android or iOS and sign up. Once you have an account, enter the account’s phone number on the login page, after which you instantly receive a message in Telegram (from our verified service account) to confirm your login to the platform.
Choosing an Account
Once you've logged in on the platform, you can proceed either with your Personal Account or by Creating an Organization.
Organizations are built around Telegram Groups and Channels – linking your group or channel as an organization gives all adminsof that chat the ability to manage advertisements created by the organization.
Only the owner of the Group or Channel is allowed to create an organization for that chat.
After logging in, you can click Create Ad to start designing a sponsored message or Manage Budget to add funds to your account.
Creating an Ad
Click ‘Create a new ad’ to start building your advertisement. There you will see a template with several fields to fill in – such as giving your ad a Title, Text, and URL.
All links included in the Text and URL field must link to a channel or bot on Telegram, using the format t.me/link or @link. Links to external sites are not allowed.
The link entered in the URL field will be added to a buttonunderneath your sponsored message. If you include a link in the text as well, it must go to the same destination as the link in the URL field.
CPM and Ad Budget
Once the text of your sponsored message is completed, you can set a CPM (Cost-Per-Mille) for the ad, which is the price for one thousand views of your ad. The minimum CPM for a sponsored message is 0.1 Toncoin.
Your ad budget is the amount of funds you are willing to spend on a particular sponsored message. The sponsored message will continue to be shown until it reaches this amount.
To increase an ad's budget, open it or click the budget field right from your homepage.
To decrease an ad's budget, stop and delete the ad – the remaining funds will be returned to your overall budget.
Target Channels
Ads are displayed in public channels with 1000+ subscribers.
You can choose channels in which your ads will be dipslayed by entering their unique link, such as t.me/durov. When you are ready, check the box to confirm you have read the Ad Platform Terms of Service and Ad Guidelines and click ‘Create Ad’.
Note that once your ad is created, its targeting parameters can’t be changed. But you can always use the 'Create a similar ad' function to quickly create a new ad with the same parameters and tweak whatever you wanted to change.
Copying Ads
When you open any of your existing ads, you can use the 'Create similar ad' link next to its name to create a new ad with the same text and parameters. This can be handy if you want to create several ads with slightly different targeting parameters, change targeting parameters in an ad you created, or lower the budget of an ad.
Adding Funds
If you are creating an ad for the first time, you may not have funds in your account yet. When you try to create your ad, you may see a ‘Your balance is too low’ message under the Budget field. Click ‘Add Funds’ to put money on your account – the ad will be saved as a draft so you can easily publish it later.
You can also publish ads without a budget to get a feel for the platform – then return when you’re ready to launch them.
