E1 Activation: Will Smith and Westbrook Racing – Miami E1 Race Weekend
Date: 7-8 November 2025
Cost: POA
Key Activation Elements:
Will Smith x [CLIENT] Brand: Sponsor Welcome (Hero Video + On-Camera Message)
- Will Smith films a short, direct-to-camera message officially welcoming X as a sponsor of the Miami E1 race and shares it on his social channels
- Content launches across all socials with pre-approved viral audio and video clips
- Teased ahead of time and released fully during race week
“Miami” Remix Release (Digital Drop)
- Remix of “Miami” featuring animated avatars lip-syncing the chorus
- Short teaser videos on TikTok, Instagram, X, and YouTube Shorts
[CLIENT] Pit Crew Takeover
- Pit crew uniforms and race livery with digital-native design elements
- Hidden Easter eggs like QR codes, NFT claimables, and meme slogans integrated into the boat design
- AR filter: Scan the boat to unlock an animated avatar or a “Miami” dance remix
Limited-Edition Merch Drop: “Bienvenidos a Miami”
- Miami-inspired retro merchandise featuring pastel colorways, meme icons, and [CLIENT] themes
- Each piece includes a QR code linking to exclusive digital content such as POAPs, collectible NFTs, or behind-the-scenes footage
https://www.e1series.com/teams-pilots/westbrook-racing
Any alternate ideas for activations can be requested for approval
