🚨 HIRING: Area Sales Manager (ASM)
Company: Richesse Oriental Enterprise (ROENT)
Locations: Kano & Kaduna
Job Type: Full-Time
Salary: ₦250,000 – ₦400,000 Monthly (Negotiable)
Application Deadline: 12th September, 2026
About the Role
Richesse Oriental Enterprise (ROENT) is seeking an experienced Area Sales Manager to drive the growth of its packaged staple-food portfolio across Northern Nigeria. The ideal candidate will be responsible for achieving sales targets, expanding market share, strengthening distributor networks, and leading high-performing field sales teams.
Key Responsibilities
* Achieve territory sales, revenue, distribution, and market share targets.
* Grow and establish staple food categories across key markets.
* Build, manage, and develop distributor and wholesale networks.
* Drive product availability through effective secondary sales activities.
* Develop and implement territory sales plans based on market opportunities.
* Manage sales forecasts, distributor inventory, and field execution.
* Execute trade promotions, merchandising, and visibility initiatives.
* Recruit, coach, and supervise field sales representatives.
* Maintain strong relationships with distributors, wholesalers, and key stakeholders.
* Monitor market trends, competitor activities, pricing, and consumer behavior.
Requirements
* Bachelor's Degree in Business Administration, Marketing, or a related field.
* Minimum of 5 years' experience managing distributors within the FMCG industry.
* Proven experience in grain and staple food categories.
* Strong track record in secondary sales delivery across large territories.
* Experience with packaged foods, semo, wheat meal, flour, grain-based foods, or similar products.
* Established distributor, wholesaler, and customer network within North-West Nigeria.
* Demonstrated success in achieving sales, revenue, and market-share targets.
* Strong knowledge of forecasting, inventory management, and sales performance tracking.
* Willingness to travel extensively within the assigned territory.
* Proficiency in Microsoft Excel and sales reporting tools.
* Preferred Competencies
* Strong leadership and commercial decision-making skills.
* In-depth knowledge of Kano, Kaduna, Katsina, and surrounding markets.
* Expertise in distributor development and route-to-market strategies.
* Excellent communication, negotiation, and relationship management skills.
How to Apply
Interested and qualified candidates should send their CV to [email protected] using "ASM – Kano" as the subject of the email.
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