Instagram Just Changed Its Logo, Sort OfInstagram has refreshed the handwritten wordmark that appears at the top of the app, marking its first redesign in 10 years. The familiar gradient camera app icon stays the same.
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Instagram head Adam Mosseri described the new wordmark as cleaner and more modern, while keeping references to the platform's original identity.
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It's part of a bigger Instagram redesignThe update goes beyond the logo. Instagram is also refreshing its Instagram Sans typeface and introducing two new fonts, Instagram Pen and Instagram Mono.
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Users will gradually see updated layouts, motion design and more restrained use of Instagram's signature gradient. The changes are rolling out globally and will continue throughout 2026 and beyond.
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The internet isn't completely soldThe new wordmark mixes cursive and print lettering, and some users think the unusual "s" and "r" make Instagram look more like "Instagzam."
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Others barely see a difference at all. Instagram says its designers explored hundreds of alternatives before deciding to keep the familiar handwritten style and modernize it instead.
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