ChatGPT Ads hits a $1 billion run rate
OpenAI says ChatGPT Ads reached a $1 billion annualized revenue run rate less than 200 days after launch, with tens of thousands of advertisers. Self-service Ads Manager is launching in India, Europe, the Middle East, and North Africa; ads are available in more than 40 countries.
Eligible advertisers there can now buy and manage campaigns directly.
Free and Go users may see labelled sponsored offers chosen from the current conversation. Wider ChatGPT context may also be used, depending on country and settings. OpenAI says ads stay separate from answers, do not influence them, and advertisers cannot access private chats.
The $1 billion is OpenAI's unaudited run rate: a recent monthly pace multiplied by 12, not revenue collected over a year. Access was due later that day, so account and country availability may lag.
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