Copenhagen Business School experiments found that identical social posts received less engagement when labelled AI-generated or AI-enhanced. The drop was stronger for emotional content. Hiding AI use is not the answer: replace the vague sticker with a role label beside the affected element.
For a real fundraiser using a synthetic illustration:
AI-generated illustration; no depicted child or scene is documentary.
Campaign facts: [source]. Checked and published by [organization].
Some engagement may still be lost. Readers gain what the broad label withholds: where reality ended and generation began.
