Lady Gaga’s Haus Labs is thriving: the brand is among WWD’s new 2026 Beauty Power Brands list, recognizing 50 of the industry’s most influential beauty brands.
Since relaunching at Sephora in 2022, Haus Labs has achieved double-digit growth every year. According to CreatorIQ, it’s now among the top 20 beauty brands in the U.S. for growth in social media buzz, generating more than $378 million worth of earned media value over the past year.
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