📖 BUSINESS JOURNEYS
STARBUCKS — Part 6/9
The Room Was Part of the Product.
As Starbucks became a coffeehouse, seating joined the offer. The setting supported time spent with coffee, not just a transaction. Repeating that experience at scale required more than attractive interiors. In 2008, the company would make a very public operating reset.
🔐 Tap for the strategy clue:
A service promise must survive the work done behind the counter.
💬 Would you temporarily stop selling to retrain your team?
🔓 NEXT: A three-hour espresso training event tests that choice.
