💼 OpenAI's ChatGPT ad business hits $1B annual run rate
ChatGPT's ad business has reached a $1 billion annualized revenue run rate in under 200 days since launch, OpenAI announced Monday. The company is expanding self-service ad buying via Ads Manager to India, Europe, the Middle East, and North Africa.
CEO Sam Altman called advertising "a last resort" as recently as May 2024. OpenAI now describes ad revenue as a "material share of the business," alongside subscriptions, enterprise deals, and APIs — as the company eyes an IPO.
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