Congratulations everyone with the beginning of new fascinating study year! And with it we have a new Book of the Month recommendation from one of our star entrepreneur students Maxim Kuporov!
He recommends reading the book «Coaching the Brain: Practical Applications of Neuroscience to Coaching» by Joseph O’Connor and Andrea Lages (written in 2019).
In Coaching the Brain, Joseph O’Connor connects insights from neuroscience with practical approaches to personal development and coaching. The book explores how our brains respond to change, stress, uncertainty and new experiences — and how this knowledge can be used to improve learning, motivation and decision-making.
Building something new means constantly dealing with uncertainty, changing assumptions, learning from feedback and working with people who may see the same problem very differently. Read this book to better understand how your own thinking works — and how to create the conditions for yourself and your team to learn, adapt and grow. A useful read for future founders, innovators and anyone interested in the human side of creating change.
«Insight is more powerful when people discover an answer for themselves rather than simply being told what to do» - J. O’Connor
Read with us about what helps people learn, adapt and make better decisions? Wait for a new recommendation in October and don’t forget to write a comment when you read this book:)
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