In India, we speak more than 100 languages, but one language finds its way into every home: 𝐃𝐡𝐚𝐧 𝐊𝐢 𝐁𝐡𝐚𝐬𝐡𝐚 - 𝐓𝐡𝐞 𝐋𝐚𝐧𝐠𝐮𝐚𝐠𝐞 𝐨𝐟 𝐌𝐨𝐧𝐞𝐲. 🦚
𝐃𝐡𝐚𝐧 𝐊𝐢 𝐁𝐡𝐚𝐬𝐡𝐚 is our attempt to capture something we've been fortunate enough to witness over the last five years.
More than 50,000 conversations across cities. Over 5,00,000 interactions online. Countless stories that shaped not just our products, but our understanding of India and its relationship with money.
Because in India, money isn't just a transaction. It's tradition. It's blessings hidden in ₹1 extra as a shagun. It's a piggy bank before an FD. It's the first salary placed in your mother's hands. It's conversations about markets over chai, at weddings, during festivals and around the dinner table.
India may speak over a hundred languages, but Dhan has always spoken one, the language we learnt from all of you.
This film is our ode to India and our people, the cultures and traditions that make India what it is.
If somewhere in this film, you recognise your home, your family, your language or a memory you've lived, we've done our job.
Dhan Ki Bhasha. Made with gratitude. Made for all of you. 🙏
Watch Dhan Ki Bhasha: https://www.youtube.com/watch?v=2aSkJT-IbqI
