the newcomer needs one safe action in under a minute. Gets a wall of links instead.the regular needs to be recognised, not rewarded. A named mention outperforms any badge.the helper answers before you do. Correct them privately and never in public, or you lose the most valuable person in the room.the sceptic asks the hard question everyone else is thinking. Worth ten enthusiasts, because the answer becomes your sharpest material.the extractor is here for the incentive, whatever it is. Not malicious, just transactional. Count them separately or your numbers lie.the ghost reads everything, says nothing, and is most of your audience.The common error is designing for the enthusiast, who is the rarest of the six and the least representative.
Design for the ghost and the newcomer. They cannot ask for what they need, and everything that helps them helps everyone else too.
