stage 1: run the AMA with question lanes agreed in advance
Not a free-for-all. Three themes, announced, so the answers are usable later.
stage 2: the transcript becomes structured pages
One page per theme, not one wall per session. Sourced, dated, findable.
stage 3: the questions that repeat across sessions become the FAQ
by session three you are no longer guessing what people want explainedstage 4: paid distribution points at the pages, never at the recording
Nobody watches a recording of a conversation they were not part of. Everybody reads an answer to a question they currently have.
The compounding: each AMA raises the quality of the pages, and the pages reduce the number of basic questions in the next AMA, which raises the quality of that session.
Same hour of effort. One version evaporates and the other accumulates.