Doing some more digging, and i found something insane…
Was digging into DFI retail groups linked in.
If you dunno what they are:
DFI RETAIL group, is basically the big retail company behind 7-Eleven in Hong Kong (and several other Asian markets).
DFI is a huge Hong Kong-managed retail group. Besides 7-Eleven, its businesses include brands such as Mannings/Guardian, food retail, IKEA operations in certain Asian markets, and an interest in Maxim’s. It currently has more than 7,500 outlets across 12 Asian markets.
And they literally mentioned this quote by quote.
“debut of our very own IP character, 十八Bro. “
“More than a brand character, 十八Bro represents an exciting opportunity to extend the 7-Eleven experience beyond our stores through merchandise, collaborations, and storytelling, reflecting the growing role of IP in driving brand affinity and business growth.”
Bro’s… like a company worth BILLIONS. Want to expand the IP of 十八Bro. You really think, what just happened over the past few days is it?
Much more is coming.
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1August 27, 2026 831 6
