Agent Commerce Could Lift Shopping FrequencyMark Zuckerberg says his AI agent increased his Instacart orders from “twice a year” to “twice a week”, about 50x more often, by making shopping easier.
That points to the larger? opportunity: reducing buying friction could increase shopping frequency, not just move existing purchases online.
As personal agents communicate with business agents, $META could sit on both sides. $AMZN and $MELI could benefit from more transactions through their platforms.
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