Classic marketing rests on one axiom: get to know your audience, figure out what they already pay for, and offer them exactly that.
It's a solid, effective approach.
But for authors, the opposite often works just as well.
You write about yourself: your journey, your goals, your experience, your views. And people are drawn to exactly that. They buy not so much the product as you — your personality, your voice, your way of seeing things.
And here's the secret: the two don't get in each other's way. Both paths lead to a loyal audience that's ready to pay. The only question is where it feels easier for you to start 👇
Starting from the audience. You find what a niche is asking for and package clear value around it. This is for teachers, psychologists, authors with a defined method — wherever a tangible result matters. Starting from yourself. You live openly and share the process: the wins, the setbacks, what happens behind the scenes. Subscribers grow attached to you personally. This is for bloggers, musicians, authors covering sports, food, parenting — the ones who are there every day.The bottom line: the first path sells a result, the second sells a relationship.
And each has its own way of earning. Personality is naturally supported through donations: a subscriber picks the amount themselves and thanks you simply for being who you are.
Clear, tangible value fits better with a subscription to a private channel — with automatic access and predictable income.
Both work well. Pick the one that feels closer to you 💙
