Just like media, advertising, payments, and finance became data-driven and programmable, sports is heading in the same direction.
Take the Soccer World Cup.
Billions watch it.Millions attend, travel, buy tickets, purchase merchandise, subscribe to broadcasts, and create content around it.The event itself is only a fraction of the economic activity.
The real value is in the engagement that surrounds it:
views, shares, clips, predictions, fan communities, merchandise, sponsorships, and experiences.
Today, much of that activity is fragmented:
🔹IP holders have limited visibility into how their IP is consumed outside their direct partnerships and distribution channels.
🔹Fans create enormous value but rarely participate in it.
The missing piece is infrastructure that can track engagement, attribute value, distribute rewards, and settle rights at global scale.
That's where sports is heading 👉Programmable sports.
A future where IP holders understand how their content is used, and fans are recognized for the value they create through participation.
SCOR is building the rails for that future.
Learn more about the concept and building blocks of the sports onchain infra👉 https://scor.io/
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