Research design
ðResearch design is a comprehensive plan for data collection in an empirical research
project. It is a âblueprintâ for empirical research aimed at answering specific research
questions or testing specific hypotheses, and must specify at least three processes:
(1) the data collection process,
(2) the instrument development process, and
(3) the sampling process.
ðBroadly speaking, data collection methods can be broadly grouped into two categories:
positivist and interpretive.
ð Positivist methods, such as laboratory experiments and survey research, are aimed at theory (or hypotheses) testing, while interpretive methods, such as action research and ethnography, are aimed at theory building. Positivist methods employ a deductive approach to research, starting with a theory and testing theoretical postulates using empirical data.
ðIn contrast, interpretive methods employ an inductive approach that starts with data and tries to derive a theory about the phenomenon of interest from the observed data.
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1August 13, 2026 1.9K 4 1