Quantum Vegetarian Bacon Sammich Edition
Social Media Bridges
Post 5 of 8
Unlike Khazarians who invent a problem to sell a solution, White Hat 🐘
April 2023: Can ActivityPub save the internet?
The tech industry is abuzz about a new standard for social networking that is more open, more user-centric, and potentially more powerful than Twitter and Facebook
For most of the last 15 years, the social web has felt like a settled market. Facebook and Instagram won, Reddit and Snapchat were around, and everything was shifting toward algorithmic entertainment anyway. TikTok’s explosion changed the landscape, but then everything turned into TikTok anyway
And then Elon Musk bought Twitter. For years, it had been kind of a mess but chugging along — in many ways, the default answer to lots of questions about where to quickly reach an audience. Musk thought he could save Twitter, but it turns out he may have saved the idea of an open social internet instead. When Musk spent $44 billion to acquire Twitter and then systematically destroyed everything people loved about the platform, users went looking for something better
Geee, where have we heard THIS narrative before?
You really cannot overstate how old an idea all this is. ActivityPub has been a finalized standard since 2018, but its roots go back almost as far as the web itself
In July of 2014, a new group convened, known as the “Social Web Working Group,” that was explicitly tasked with figuring out federated social networking
Interestingly, this is the same month and year Stellar was "initially released" & Wagner was formed in February of 2014. And WHH knew BOTH Jed and Prigo BEFORE Stellar and Wagner started
If ActivityPub really takes off, there might not need to be a next big thing at all. A couple of dominant platforms would be replaced by millions of interoperable smaller ones — and they argue that’s a better outcome anyway
Right now, the best reason to bet against Mastodon specifically is because Mastodon is hard:
1. The protocol doesn’t allow for any kind of universal system of identity. When you join Mastodon, you have to pick a server — which is a lot of work and requires a lot of conceptual understanding — and then find people to follow without any kind of cross-server directory
2. There’s no good tool for verification, either, so if you want to find NPR on the Fediverse, all you can really do is guess which account is the real one
3. There will be big players in the ActivityPub-led future, Dash says. Maybe not Facebook big, but big nonetheless. The difference is that no one will be tied to a platform, and any platform that tries to tie users down will lose them instead
The fundamental shift, from platforms to protocols, appears to have momentum in a way it never has before. And no one, not even Elon Musk, can get in the way
https://www.theverge.com/2023/4/20/23689570/activitypub-protocol-standard-social-network
Here come the solutions:
1. May 2023: Mastodon now has a simpler sign-up process: now it will give an easy option to create an account on mastodon.social instead of choosing a server
2. ActivityPub is based upon the ActivityStreams 2.0 data format and JSON-LD (JSON-Linked Data), which has built-in signature verification tools to authenticate every user, otherwise it freezes accounts and blocks participation
3. Meta's Thread and other major players are already on ActivityPub per Post #4 of this series
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