💡 Why Do Brands Pay for Clips?
Long videos (podcasts, streams, interviews) get watched by a small audience. Short clips reach millions.
For a brand or creator, clips mean:
📈 More reach without producing new content
👀 New audiences who never saw the original video
🔁 Content posted across many accounts at once
💰 Pay only for results: brands pay per view, not per hour of work
That's why performance-based clipping campaigns exist: brands only pay when the clips actually get views.
October 25, 2026 40
