...based on the annualized level projected for the second quarter of 2026—marking the lowest level since 2013.
Analyses indicate that the global memory sector has been significantly impacted by macroeconomic factors—most notably global smartphone sales—as well as high material costs, preventing a return to previous price levels.
Manufacturers have adopted varying responses: some are raising prices while absorbing pressure on profit margins; others are extending the lifecycles of older models to avoid the high costs associated with redesigns; while a few have scaled back new product launches and production plans.
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