OpenAI announced on 18 August that ChatGPT Ads would reach 31 European markets the following week — Germany, France, Spain, Italy, Sweden, Norway, Denmark, the Netherlands and Austria among them. It is the largest ads rollout the company has done.
The pilot opened in the United States in February and picked up eight more markets over six months. Tens of thousands of marketers have now run something on it, according to OpenAI's own post.
🚫 Ads show only to Free and Go users; Plus, Pro and Enterprise stay clean. Buying goes through OpenAI's Ads Solutions team, agencies and technology partners for now, with self-service through Ads Manager promised later this summer.
Under the bonnet this has quietly become a proper ad platform: CPM and CPC bidding plus conversion optimisation, geo-targeting, custom audiences, a tracking pixel and a Conversions API. That is not an experiment, that is a stack.
💭 OpenAI's framing is that ads pay for free access, which is true. So is the other half: the company that spent years insisting the chat box was not a search engine has now installed the search engine's business model inside it 💸
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