🇷🇺#brokers #AI #Russia
Soon, investors will no longer need to search for the necessary function among the various sections of the app. The digital service will create a pathway from the task to a conscious action—taking into account the client's experience, portfolio composition, and the context of their inquiry.
AI will be able to find the required information and explain complex concepts in simple terms. However, the final decision should remain with the investor. "The future of such services is less navigation through menus and more meaningful dialogue with the client," notes Alexander Golovin, director of the digital business division at "BKS World of Investments." In an interview with CNews, he explained how his company measures the benefits of updates: any new feature should start with the question, "What problem is the client trying to solve?"—that is, addressing the specific needs of the individual.
At the beginning of summer, BKS completed one of the most significant updates to its mobile app, ch
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