Reliance Consumer Products has now launched Joyland flavoured milk in Tamil Nadu, priced at just ₹20. Claiming to be made with authentic dairy ingredients, the company has now forayed into the growing ready-to-drink dairy market, ready to compete with brands like ITC, Amul, Mother Diary, Nandini and more who already have a foothold in the market.
Read more: https://www.livemint.com/companies/reliance-enters-ready-to-drink-dairy-category-with-flavoured-milk-at-rs-20-to-compete-with-amul-itc-mother-diary-11791989292574.html

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Reliance enters ready-to-drink dairy category with flavoured Milk at ₹20, to compete with Amul, ITC, Mother Diary | Company Business…
Reliance Consumer Products launched flavoured milk, Joyland, available in three variants, vanilla, strawberry and pistachio, in Tamil Nadu. It marks their entry into the ready-to-drink dairy beverage sector after the soft-drink market.
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1October 14, 2026 3K