Companies pay serious money for it 🧵
First time opening app.
First account created.
First feature explored.
Seems ordinary to you.
They need to know:
- Is onboarding clear?
- Do features make sense?
- Does value click immediately?
Can only experience "first time" once.
Fresh perspective = unbiased feedback.
Real behavior data = product improvement insights.
Companies spend $30-100 per first-time user.
Some platforms pass $10-25 to you.
Your "just trying it" = their critical data.
Every first interaction you have with new product carries value.
Most people do it for free.
Some get compensated.
That moment has value.
Question: Who captures it?
Free resource you're giving away.
OR
Valuable action you're compensated for.
Same action. Different value capture.




