🇹🇳 L&H Tunisia 2025: Insights #2
Final part of my Tunisian tald. Let's talk about the product creation and my conclusions.
🛠 Hack Part
About two weeks before the event, I shared a PDF document with the assignment with the teams. We defined one task, described how it would be evaluated, and teams were expected to deliver an MVP within that week. The topic of our assignment was the following: imagine how Free2move may utilise ChatGPT Apps to improve our customer's experience.
1️⃣ When we were planning this event, I thought the teams would self-organize before the on-site part and maybe even start working on the assignment, as it would give them more time to achieve a better result. It turned out that it didn't happen the way I expected. And that is fine; it confirms my observation from the AI hackathon: people are different, and there is no reason to expect proactive behavior regarding the working topic from all of them.
2️⃣ Time. On the third day, when we happened to have a long lunch and were back to the office only at 4:00 PM, I thought that maybe, actually, there wasn't that much time left for the hackathon part, and teams wouldn't be able to produce anything solid. In the end, according to the plan, we only had four half-day slots plus one full day. But, to my surprise, even that amount of time was enough, and the demos were great.
3️⃣ There is a reason why teams achieved so much in such a short time: ✨ Vibe coding. I heard that helped a lot, especially because teams knew they were developing a one-off solution and it was not expected to be maintained in this form in the future. The solutions that were presented impressed everyone: the jury, the public, and me. They were exactly enough to demonstrate how the technology from the assignment could be applied and how Free2move could benefit from it. I confirm that ✨ Vibe coding rightfully got the word of the year award.
4️⃣ Before we gave out the assignment I checked myself that it's already possible to develop the ChatGPT Apps from Europe ✅ However, participants shared that the thing still feels quite raw. During the hackathon there was even a period of about 4 hours, where the app infrastructure of OpenAI was down. Nevertheless, it's interesting to explore new horizons and imagine how this new potential market might be integrated to the Free2move ecosystem. The attached image is just a mock-up to illustrate what it might look like.
🫡 Let's Summarize
The event was a success, both for the company and the participants. For me, the most important part was to bring people together and mix them in a way that made them more familiar with each other and therefore closer. This helps in different ways: people learn more about the different domains of our company, people meet new faces, and it's easier for them to work together in the future, and people learn from each other.
I think such events are powerful multipliers that keep the company velocity high. When you are a technical leader or want to establish yourself this way, consider the offsite event or training as one of the tools in your arsenal.
2November 27, 2025 823 1
