What's the alpha here?
• The US market only goes up in the long run—it’s inherently a bull market, so to speak. Buy the dips.
• When everyone screams that the sky is falling, it means absolutely nothing. If you have cash at moments like that, you buy.
Basically, that’s all you need to know about investing in equities. But if only it were that simple... Even with all this data at hand, people keep making the same mistakes.
