That’s the part I love 👌 When color comes from an actual idea, it… — Firo Design — TG.ME

FIFiro Design@firodesign · 109 subscribersOpen in TelegramOpen

Firo DesignDon’t pick a colour just bc it looks good. Give it a reason. I was looking through Motto’s rebrand for CloudBees, and one detail really stood out to me Instead of choosing purple bc it feels “techy,” they started with an idea. (here’s where it gets interesting…

That’s the part I love 👌

When color comes from an actual idea, it feels more intentional. It becomes part of the story, not just decoration.

Most of us, me included, sometimes pick a color bc it looks good or bc we saw sth similar in an inspiration/reference

I think that’s sth I need to remind myself more often:
Don’t start with the color. Start with the idea.

Then find a visual way to make people feel that idea.

Really good project to study (there’s a lot we can learn from it)

If you want to check out the full project, i’ll leave the link in the comments
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@Firodesign

t.me/firodesign/348

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August 27, 2026 40 1