Don’t pick a colour just bc it looks good. Give it a reason.
I was looking through Motto’s rebrand for CloudBees, and one detail really stood out to me
Instead of choosing purple bc it feels “techy,” they started with an idea. (here’s where it gets interesting 😎)
Bees see the world differently from us, they perceive the world in ultraviolet light, which enabling them to make informed decisions. Motto connected that how CloudBees helps developers see complex software environments with more clarity and make better decisions.
That connection became the visual direction.
The ultraviolet-inspired spectrum, gradients, and colors are not just there to make the brand look good. They represent the brand’s distinctive way of seeing. (inspired by nature)
4August 27, 2026 38 1
