The Lean Startup (2011) by Eric Ries introduces a scientific methodology for creating and managing startups to get products into customers' hands faster. It argues that startups are not just products but human institutions operating under "extreme uncertainty," requiring a new kind of "entrepreneurial management". Core Principles The book is built around five key principles aimed at reducing waste and increasing the speed of learning: Entrepreneurs are everywhere: You don't have to be in a garage; anyone working in a startup (an institution creating something new under uncertainty) is an entrepreneur.
3
2March 15, 2026 2K 3
