🔆 Rajasthan’s Cash Plus Model Boosts Women’s Health
📍 Rajasthan’s Cash Plus model, India’s first state-led pilot, links cash transfers with counselling to improve maternal and child nutrition.
✅ Led to a 49% rise in early breastfeeding, 44% increase in counselling uptake, and better diet diversity.
✅ Covers 3.3 million women; part of PMMVY+SBCC approach.
✅ Backed by Ministry of Women & Child Development and scaled up since 2022.
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