Strategy reported an $8.32B unrealized loss on Bitcoin in Q2 2026.
The company held 843,775 BTC, compared to a $14.05B unrealized gain in the same period last year.
Michael Saylor signaled a flexible strategy: selling BTC when necessary instead of buying regardless of market conditions.
Despite the loss, MSTR shares rose ~5%, indicating investor approval of disciplined capital management over aggressive buying.
This marks a shift in Strategy's playbook, reinforcing Bitcoin's core role in its corporate treasury.
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