⭐️ Senior Email Marketing Specialist at MacPaw
✏️ Що робити?
– Rebuild and optimize the trial-to-paid onboarding email chain to boost overall user activation and conversion rates.
– Analyze the user journey during the initial 7-day trial period to identify weak spots, eliminate flow gaps, and speed up the user's "aha moment".
– Build a daily habit of product usage by highlighting key features, setup steps, and available apps through automated onboarding communications.
– Launch automated lifecycle campaigns for user reactivation, subscription upsells, and retention of at-risk users.
– Automate manual trigger communications and shift one-off promotional campaigns into systemic automated flows.
– Identify optimization opportunities, enhance personalization, and implement AI-assisted workflows across email processes.
– Collaborate closely with the analytics team to cover all email marketing initiatives with tracking events and performance dashboards.
– Proactively challenge existing team processes, introduce fresh perspectives, and drive new strategic initiatives for the email channel.
📌 Що потрібно?
– 3+ years of hands-on email marketing experience with a strong focus on lifecycle, promotional, and automated trigger campaigns.
– Proven track record of improving trial-to-paid conversion rates and lifecycle metrics in product-led environments.
– High level of ownership and proactivity with a history of initiating improvements independently rather than just executing assigned tasks.
– Hands-on experience with email service providers (ESPs) and marketing automation platforms.
– Strong data-driven mindset with the ability to define required metrics, set clear goals, and work with analytics teams to build reporting dashboards.
– Proficiency in using AI tools for content generation, workflow automation, and process optimization in daily marketing operations.
– Systematic approach to campaign execution, hypothesis formulation, and continuous A/B testing.
– At least an Upper-Intermediate level of English and fluent Ukrainian.
➕ As a plus:
– Prior experience with B2C SaaS or E-commerce subscription products.
– Experience running experimental content formats or testing new communication approaches.
– Strong cross-functional collaboration skills to work effectively with content writers, designers, and analytics teams.
📩 Куди писати?
– Please apply here.
September 3, 2026 3.1K 4
