INNOVATION budgets are RISEing. Priority is rising too... 📍 But… — COVO Hub — TG.ME

INNOVATION budgets are RISEing. Priority is rising too... 📍 But impact often isn’t. Boston Consulting Group (BCG)’s “Most Innovative Companies 2021” report makes the uncomfortable point: the constraint is rarely money. It’s readiness. Using its Innovation-to-Impact (i2i) framework, BCG shows that only about 20% of companies are truly “ready” to scale innovation, even when budgets exist. Innovation fails when it’s treated as isolated projects or departments, rather than a system. Companies that are both committed and ready are up to 4× more likely to generate revenue from new products and business models. The message is clear: real innovation is a built capability, not creativity alone. Without structural readiness, more money only creates more noise. #BusinessInnovation #InnovationInsights Instagram | Telegram_EN | Telegram_FA | Linkedin | Website