Salesforce agrees to acquire voice AI company Cresta
If the deal closes, Salesforce says Service Cloud users will be able to connect customer calls with customer history and service outcomes.
• Salesforce has signed an agreement to acquire Cresta, a voice AI company.
• Cresta’s platform handles customer calls, assists representatives and analyzes interactions, Salesforce says.
• The deal is expected to close in the first quarter of Salesforce’s fiscal year 2028, subject to conditions.
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November 3, 2026 22
