OpenAI Introduces Visual Ads to ChatGPT During Image Generation
The shift lets OpenAI monetize its 1.2 billion weekly users through visual advertisements while implementing safeguards and conversion tracking with independent partners.
• OpenAI will test visual ads in ChatGPT during image generation later this month in the U.S.
• The ads will be clearly labeled, kept separate from generated images, and will not influence chatbot answers.
• OpenAI is partnering with analytics firms for conversion tracking and brand safety while protecting private user chats.
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October 5, 2026 28
