💧 Liquid Death and Jason Kelce want your pee for AI data centers
Garage Beer and Liquid Death dropped an ad featuring former NFL star Jason Kelce pitching urine as a cooling solution for AI data centers — and selling a $18 mason jar to go with the bit. Already sold out. Fine print clarifies you should not actually mail any, as doing so is a federal offense. The campaign targets real criticism of data centers consuming millions of gallons of water daily for cooling, per IGN.
August 23, 2026 1.2K 3
