https://vimeo.com/1145191776?fl=pl&fe=vl
🎞 XREAL 1S AR Glasses Launch Film — Morph Studio
Director Vitas and Singapore-based Morph Studio present a striking CG launch film for the XREAL 1S AR glasses, visualizing the device as a living organism evolving through stages of biological growth. The piece uses a cyclical structure where the product continuously decomposes and rebuilds itself, reinforcing the idea of technology as a dynamic, evolving entity.
🧬 Biological evolution metaphor — the glasses emerge from embryo-like forms, mimicking gene expression, cell division, and full development.
🔄 Loop-based narrative structure — seamless decomposition and reconstruction create a perpetual evolution cycle, ideal for broadcast and installation formats.
🌊 Procedural growth & organic simulations — fluid transformations and morphing structures blur the line between biology and industrial design.
💡 Strong monochromatic blue art direction — reinforces the product’s identity while enhancing depth, contrast, and futuristic tone.
🎧 Sound design by VNTA — complements the evolution theme with synthetic textures and rhythmic progression aligned with visual transformation.
🛠 Tools & Pipeline
Houdini
After Effects
👥 Credits
Client: XREAL
Production: Morph Studio
Director: Vitas
Sound Design: VNTA
#motiondesign #vfx #cg #3d #houdini #aftereffects #procedural #productfilm #ar #augmentedreality #xreal #morphstudio #biomorphic #simulation #loopanimation #sounddesign
Vimeo
XREAL 1S AR Glasses TVC
This is "XREAL 1S AR Glasses TVC" by studio morph on Vimeo, the home for high quality videos and the people who love them.
February 19, 2026 176
