🤷🏻♂️ Demographics
With ads its all about finding the right demographics. Getting that right can result in a low CPC (cost per click) on your ads, allowing you to reach more people for the same money. Getting it wrong can mean you won’t convert people into long term listeners.
❤️ Make sure you target people that WANT to listen to your music. A mistake I see a lot of artists make is creating a song and then expecting everyone to like it. The world is full of people with different tastes, so you can’t expect everyone to like it. But that’s a good thing. Because targeting people that like similar songs, will get you fans a lot quicker.
🥷 So what kind of people listen to your kind of music and to similar artists? Are they mostly male or mostly female or a mix? What age category? Do they use iPhone or Android? Which countries are they from? etc. etc.
🕵️♂️ The more you know about people listening to your songs / similar songs, the better you’ll get at targeting new people to listen to your songs. This is one of the many reasons why ATLAST offers this data to all of their artists. Kind of like a Spotify for Artists on steroids.
But if you haven’t released with us yet, Spotify for Artists or Apple Music for artists is a good place to start and investigate who’s listening to your songs! 🔊
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1September 30, 2021 140.7K 68 7
