We are pleased to present one of the most anticipated updates — support for the tCPA (target Cost Per Action) strategy. Now you can manage your advertising campaigns with even greater accuracy and efficiency.
What is tCPA?
It's a strategy where the algorithm optimizes ad delivery so that the cost per target action stays within the threshold you set. Less manual control — more results.
What you get:
— The ability to set a target conversion cost for one of the goals you pass in postbacks
— A system-recommended tCPA value to help you spend your budget as efficiently as possible
— The ability to adjust your daily budget without the risk of retraining the campaign
How to get started?
The tCPA strategy is available once your account has accumulated at least 25 conversions (conversions are counted from March 20). Once the threshold is reached, the strategy is ready to launch.
Technical Integration:
For Telegram (TMA / Bots) / For Web
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