We celebrate our civilisational heritage on the global stage, yet the grassroots artisans and cultural workers who preserve it often struggle for basic livelihoods.
𝗦𝗮𝗽𝘁𝗮𝗱𝗵𝗮𝗿𝗮 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸:
Introduced to leverage seven streams of national strength anchored by soft power to help India achieve its Viksit Bharat goal.
𝗥𝗶𝗰𝗵 𝗦𝗼𝗳𝘁 𝗣𝗼𝘄𝗲𝗿 𝗔𝘀𝘀𝗲𝘁𝘀:
India's diverse cultural wealth includes a long civilisational history, Yoga, Ayurveda, literature, cinema, cuisine, and a strong global diaspora.
𝗧𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗶𝗻𝗴 𝗖𝘂𝗹𝘁𝘂𝗿𝗲 𝘁𝗼 𝗘𝗰𝗼𝗻𝗼𝗺𝘆:
Despite vast cultural assets, India lacks a systematic mechanism to turn them into economic value and sustainable livelihoods for artists.
𝗗𝗶𝘀𝘁𝗿𝗶𝗰𝘁-𝗟𝗲𝘃𝗲𝗹 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗣𝗹𝗮𝗻𝘀:
Districts should create localized strategies connecting artists and cultural workers with training, technology, finance, and global markets.
𝗘𝗺𝗽𝗹𝗼𝘆𝗺𝗲𝗻𝘁 𝗣𝗮𝗿𝗮𝗱𝗶𝗴𝗺:
The framework transitions from art (kala) and skill (kaushal) to earnings (kamai) employment (rozgar) and ultimate global influence (vishwa prabhav).
August 31, 2026 595 3
