FTC sues Amazon, accusing the e-commerce giant of misleading advertisersThe FЕС sued Amazon, alleging the e-commerce giant “secretly and systematically overcharged” advertisers on its platform by manipulating its pricing and auction systems. The lawsuit, which was joined by 22 state attorneys general, argues that Amazon may have reaped more than $20 billion from advertisers by using “hidden surcharges” dating back to a change to its auction rules that took effect in 2019.
“Amazon has millions of advertising customers who were misled into paying significantly higher prices,” — FTC Chairman Andrew Ferguson said. “These higher costs were largely passed on to American consumers.”
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