What everyone gets wrong about the Duolingo growth model
The lesson of the Duolingo growth model isn’t that we should all focus on CURR. It is that picking the right north star is essential for growth.
Duolingo saw the signs that the old metrics were becoming less useful. Statistical modeling identified some promising new north stars, which were then validated through experimentation with real users in the product itself.
@ProductAnalytics
May 30, 2025 4K 23
