Almost no success book mentions this specific application of leverage, but elite players of the game use it silently.
Using it strategically, intentionally and almost ritualistically can multiply your outcomes in life without any extra labor.
Everyone you admire has used it in some shape or form to expand their center of gravity and attract juicier opportunities.
It’s used for good and for evil; By the upright and criminals alike.
For now I’ll give a hint.
At its core, it applies the idea that the human animal is a slave to perceptions.
In a previous Night School episode, I explained how the sorcery of branding developed to enhance the perceived value of a product in order to attract more demand.
This applies the same principle, not to inanimate products this time, but to human beings.
Applying this principle to yourself will expand your perceived value in the game of life.
Naturally, this isn’t in books.
It’s not the sort of knowledge that ought to be mainstream otherwise charlatans and fraudsters would abuse it.
Or if it existed in any book, such material would be shoved into a dark corner such that nobody would ever know its name.
I’ll go into detail tonight.
On tonight’s episode of Night School, we continue with the 8th installment of the series “The Architecture of Advantage”.
If you registered, the access link is the same and should be in your email.
If not, you may register here for access: https://obidi.co/taa
Talk soon,
— J.O.
PS: As usual, appeals for replay access will fall on deaf ears, and we will go offline once I’m done.
I will not delay anything for late comers.
If this is important to you, please plan your Saturdays such that you’re able to show up on time and simply wait for the broadcast.
23March 28, 2026 3.2K 4
