A father in Côte d'Ivoire forbade his children the malaria medicine. They were exactly the age that medicine protects. Mahadou Bakouan asked why, and wrote down the answer. "These are rumours saying the medicines are not good for health." Read what he did next: https://www.learning.foundation/2026/08/20/whats-the-buzz-about-new-tools-for-malaria/
Acceptance surveys count how many people say yes.
They do not tell you whose yes it was.
Here it was one father, in one household, on one afternoon.
Health workers in more than twenty countries wrote up cases like his.
The largest group works in the Democratic Republic of the Congo.
What they did about it surprised me.
More of them persuaded one drug seller than ran an awareness session.
A seller in Guinea told Tamba Dissy Millimouno: "I do not want to lose my customers".
You may be surprised by what Millimouno did in response.
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