📊 Billions in hidden ad fees — and Amazon’s stock just slipped.
→ The FTC says Amazon quietly jacked up ad pricing during peak shopping season, squeezing merchants who thought they were paying market rates.
🔹 Regulators claim Amazon raised floor prices on ads right when merchants needed visibility most.
🔹 Sellers were hit with surprise surcharges on top of already rising ad costs.
🔹 Amazon’s stock dipped on the news — but the real shock is to seller trust, not just the share price.
🔹 If the FTC proves this, Amazon’s ad business could face serious reckoning.
💡 One thing is clear: when Amazon controls the shelf, it also controls the price of attention.
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💰 FinCryptoDaily
September 1, 2026 275 1
